COOKIE POLICY

SETFIRE COOKIE POLICY

setfire.to uses small pieces of data called cookies to help customise your user experience. Learn more about cookies and how you can control them by reading our Cookie Policy.

We may update our Cookie Policy to reflect any changes in technology or data protection legislation. Any updates or changes that may affect how we use cookies or how you as a user can manage cookies will appear on this page.

What is a cookie?

A cookie is a small piece of data sent by a website’s server to your computer or mobile device and stored in your browser (e.g. Google Chrome, Internet Explorer, Safari). It consists of anonymous information, including a unique user identifier. When you revisit a site or navigate between pages, this data is passed from your browser to the site’s server. With this data, the website is able to ‘remember’ your browser, enabling it to retrieve your user preferences, to personalise your visits and to simplify any sign-in procedures.

Cookies are intended to improve your user experience by making it easier and faster to navigate through a website. For example, some websites require that you log in to gain access. If such sites did not use cookies, then you would be required to enter your login details every time you navigated to a new page because the website would not be able to remember that you had already logged in.

Many websites also use cookies for advertising purposes. For example, certain cookies allow a website to determine if you’ve already seen a particular ad and therefore it may not display that ad on subsequent pages that you visit.

All of the information a cookie collects can only be retrieved by the website server that sent the cookie to your browser.

Cookies on setfire.to

We use the following Cookies on sections of setfire.to site and the mobile applications:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to access certain areas of our website.

Analytical/performance cookies. They are set by setfire.to and third parties, including Google Analytics. You can disable Google Analytics tracking via the following link: Disable Google Analytics. Performance cookies allow us to collect statistical information about our visitors, such as whether they have visited the site before and the pages they view. This information is gathered anonymously – it does NOT enable us to identify who you are. We use these cookies to determine the kind of content and services our visitors value most, which in turn helps us improve our website and its content.

Some of the cookies set on our website are served by third parties and not directly related to The Setfire to Digital Media Ltd. or our partners. For example, occasionally you will find a page on setfire.to that includes a video embedded from YouTube. Service providers such as YouTube set their own cookies on your web browser. We do not control which cookies are set by third parties or how the cookie information is used – a cookie can only be accessed by the party who set it. For more information on these cookies, please visit the third-party website.

Controlling cookies

Cookies are meant to improve the user experience, but some users prefer to set restrictions on the types of cookies that can be stored on their computer or mobile phone.

By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies.

It is important to note that you will lose some functions of a website if you choose to restrict or disable its cookies.

extended Reality

blurring lines

Virtual Reality has arrived. Back in the 90’s Hollywood wildly speculated on the possibilities virtual reality would bring with movies such as the Lawnmower Man, Strange Days, Virtuosity, and the Matrix to name but a few. At the time both hardware and software were not able to realise such fantastical expectations and the few VR headsets that did exist were akin to strapping a CRT monitor to your head. The experience was not a rewarding one. Instead the world would have to wait until 2016 for virtual reality to hit the mainstream.

Despite some misconceived notions about VR, those earlier films from more than two decades ago, did identify the potential uses of VR which are now being realized. These include applications in healthcare, entertainment, education, communications, design & construction, tourism, and many other sectors.

VR is not a fad, VR is here to stay and the technology, platforms, and content in this space are evolving at a rapid pace. If you want to know what VR can mean to your business or if you have a specific application in mind, talk to us today. Our team are experts in both software and game design and development, usability, UX design, as well as gamification and monetization mechanics in all kinds of commercial applications. Whilst the rules around what makes good usability and how to best monetize VR content have not yet been set, our team has the experience and expertise to help guide you through this new and exciting space.